How Strategic Investments are Shaping the Vehicle Tracking Industry

How Strategic Investments are Shaping the Vehicle Tracking Industry

Investing in a vehicle tracking company has become an increasingly popular strategy and come a long way in recent years, transforming the way businesses manage their fleets and assets. With the rise of technology, more and more businesses are turning to vehicle tracking solutions to optimize their operations, improve safety, and reduce costs. With the increasing demand for efficient and cost-effective solutions, investing in a vehicle tracking company has become an attractive strategy for many investors. But what exactly is vehicle tracking, and why is it such a compelling investment opportunity? Read on to get answers to these questions.

What is vehicle tracking technology?

Vehicle tracking technology uses GPS, cellular, and wireless communication to track vehicles in real-time using small trackers installed in the vehicles. It allows fleet operators to monitor their vehicles’ location, performance, and status, optimizing their operations, improving safety, reducing costs, and enhancing customer service. Vehicle tracking companies provide GPS tracking, telematics, and mobile applications, allowing businesses to track their fleets and assets with ease. Advanced analytics can also identify unsafe driving behaviors, reduce accidents, fines, and litigation, while optimizing operations can increase profitability and competitiveness. Finally, vehicle tracking technology can improve customer service by providing accurate and timely information on the location and status of shipments.


This blog aims to comprehensively explain the key players and notable investments made to date, the reasons why vehicle tracking company investments are potentially successful investment opportunities. It also aims to inform readers of the potential benefits and risks of investing in this field, as well as the factors to consider when evaluating investment opportunities. So, let’s dive into the exciting world of vehicle tracking company investments!

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Top Reasons Why Vehicle Tracking Companies are a winning Investment Opportunity:

In 2022, the global vehicle tracking systems market size was $17.27 billion, and it grew to $20.78 billion in 2023, indicating a CAGR of 20.3%.

Investing in the global vehicle tracking systems market is a good opportunity due to its significant growth, with an expected CAGR of 16.9% by 2027 to reach $38.75 billion.

The increasing demand for efficient and cost-effective solutions, optimizing operations, improving safety, and enhancing customer service are the key driving factors for this growth. Investors can potentially benefit from investing in companies that provide advanced telematics solutions, autonomous vehicle tracking, blockchain-based tracking systems, and IoT sensors, among other innovative technologies that have the potential to revolutionize the industry and provide significant benefits to businesses and consumers alike.

Some of the most strategic investments in vehicle tracking companies are likely to be those made in companies that offer advanced telematics solutions that can provide real-time data on vehicle location, driver behavior, fuel consumption, and other critical metrics. Companies that use AI and machine learning to analyze this data and provide actionable insights to customers may also be particularly attractive to investors.

Additionally, investments in companies that focus on developing innovative technologies such as autonomous vehicle tracking, blockchain-based tracking systems, and Internet of Things (IoT) sensors may also be considered strategic due to their potential to revolutionize the industry and provide significant benefits to businesses and consumers alike.

Recent Strategic Investments in Vehicle Tracking Companies

1. Fleetx:-

In 2022, Fleet management platform secured $19.4 million in a funding round led by Indiamart, with India Quotient and Beenext also participating. The startup plans to utilize the funds to improve its products, scale its business, and hire new talent.

Founded in 2017, Fleetx provides IoT and software-based products to help industries and fleet operators digitize their logistics operations, with claims that its platform can improve safety, efficiency, and sustainability of vehicles and operations. Key use cases include theft prevention, fuel savings, improved vendor performance, real-time visibility, and improved asset utilization.

2. Porter:-

Porter, a Mumbai-based logistics platform, raised $152 million in funding, including a $103 million Series E round led by Tiger Global in the fiscal year 2022. The company has also grown its scale four times in the last two fiscal years, while keeping a tight control on expenses. Porter’s full-stack logistics platform helps businesses optimize their last-mile delivery operations, with almost all of its operating revenue (99.6%) coming from goods transportation services, which increased 2.6 times to Rs 843.89 crore in FY22, according to its financial statement filed with the RoC.

Found in 2014, the platform provides end-to-end solutions for transportation, including booking, real-time tracking, and delivery management. Porter’s services are designed to be flexible and scalable, catering to the needs of both small and large businesses. The company leverages technology to optimize its operations and improve efficiency, while also providing a seamless experience for its customers.

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3. Onfleet:-

In June 2022, Onfleet raised $23 million in Series B funding led by Kayne Partners to accelerate technology innovation and expand its product capabilities. The total capital raised is now over $40 million, and Kayne Partner’s Robert Shilton joined Onfleet’s Board of Directors. In May 2021, Onfleet raised $14 million in Series A funding led by Kennet Partners, with participation from The Amazon Alexa Fund, Roundbreak Capital, and Haystack Ventures. The funds will be used to accelerate product innovation and scale operations to meet increasing demand.

Found in the year, 2012, the company has raised over $20 million in funding, and has seen significant growth in recent years, with its customer base expanding to include large enterprises such as Coca-Cola, Gap, and Imperfect Foods, among others. With the latest funding, Onfleet aims to further enhance its offerings and continue to provide best-in-class logistics solutions to its clients.

4. Samsara:-

In September 2021, Samsara, a San Francisco-based IoT solutions provider, raised $400 million in a Series F funding round led by Greenoaks, a global investment firm, taking the company’s total funding to over $930 million. In 2019, Samsara raised $100 million in a Series E funding round led by Dragoneer Investment Group. This investment was used to fuel Samsara’s rapid expansion into new markets and to continue innovating in the IoT space. This investment round was a key milestone in Samsara’s journey towards becoming a global leader in the IoT industry.

Samsara is a leader in providing IoT devices, cloud software, and artificial intelligence to the transportation, logistics, and industrial sectors. With its advanced technological solutions, Samsara has been helping companies increase operational efficiency, reduce costs, and enhance safety in their daily operations. The company aims to expand its presence in new markets and continue to grow its customer base globally. The new funds will also enable Samsara to hire new talent and enhance its customer support services.

Since its inception in the year 2015, Samsara, has been successful in attracting investments due to its impressive growth and the value it adds to its clients. It has raised over $930 million in funding and has over 20,000 customers worldwide. The latest funding round, led by Greenoaks, is a testament to Samsara’s potential to revolutionize the IoT industry and help companies optimize their operations and will allow Samsara to further invest in research and development to improve its products and services.

5. Vehicle Tracking Solutions (VTS):-

Vehicle Tracking Solutions (VTS), a technology company that helps fleet-driven organizations revolutionize their business decisions, secured a $70 million investment from LLR Partners in June 2021. The funding was raised for supporting the growth of IntelliShift, a division of VTS, by fueling innovation, expanding their reach in North America, and enhancing the customer experience for digitizing and transforming fleet and safety management. VTS, which was established in 2002 by CEO and President John Cunningham and his wife Karen, has a client-first approach and has continuously distinguished itself in telematics and fleet management.

The company’s connected fleet and safety operations solutions are used by over 3,000 customers, ranging from small emerging businesses to complex regulated organizations with thousands of vehicles and assets. IntelliShift, which utilizes VTS’s 20 years of IoT and telematics expertise, is disrupting how field-based workers in various operations roles view and take action on data through its cloud-based fleet and safety management platform with telematics and AI video capabilities. The platform’s goal is to predict and optimize business performance intelligently across departments.

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6. Motive:-

In March 2021, Motive (formerly KeepTruckin), a fleet management solutions provider, announced that it had raised $190 million in a Series E funding round, which was led by G2 Venture Partners and Greenoaks Capital. The funding round raised the company’s valuation to over $2 billion. Motive’s suite of products and services includes electronic logging devices (ELDs), GPS tracking, and driver safety solutions. The company’s software helps fleet managers to comply with regulations, increase efficiency, and reduce costs.

Previously, Motive raised $149 million in Series D funding led by Greenoaks on June 4, 2019. The funding round also included participation from existing investors such as GV, Index Ventures, and IVP. Found in 2013, Motive provides fleet management software that helps trucking companies manage their operations and compliance. With over 200000 customer worldwide, the company plans to use the funds to expand its product offerings and further penetrate the trucking industry.

The latest funding round will enable Motive to continue expanding its product offerings and invest in new technologies such as artificial intelligence and machine learning. The company will also focus on expanding its customer base and accelerating growth in international markets. Motive’s strong financial backing and continued investment in technology and growth are likely to solidify its position as a major player in the fleet management industry.

7. Geotab:-

In January 2021, Geotab, a global leader in telematics, announced its acquisition of Fleet Management Solutions (FMS), a leading provider of fleet management software and solutions. The deal was worth $1.7 billion, making it one of the largest acquisitions in the telematics industry to date. FMS offers a comprehensive range of services including vehicle tracking, fuel management, and driver performance monitoring.

With a reach of over 2 million subscribers across 130 countries, the acquisition of FMS is expected to strengthen Geotab’s position as a leader in the telematics industry, providing a more comprehensive suite of solutions for its customers. Geotab plans to integrate FMS’s software and solutions into its own platform, enabling customers to access a wider range of services and features. The acquisition is also expected to expand Geotab’s presence in key markets such as Europe, Asia, and Latin America. This strategic move by Geotab is likely to drive growth and innovation in the telematics industry for years to come.

8. Loconav:-

Loconav, a logistics tech startup, raised $37 million in a Series B funding round led by Sequoia India in November 2020. The investment round also saw participation from existing investors such as Honda, Sistema Asia, and ABB Technology Ventures. The company intends to utilize the funds to expand its sales and marketing efforts, develop new products, and expand its technology infrastructure.

Loconav provides a vehicle tracking and fleet management system that uses GPS technology to track vehicles and optimize fleet operations. The platform enables fleet managers to monitor vehicle location, fuel consumption, driver behavior, and vehicle maintenance. It also provides features such as real-time alerts, predictive maintenance, and driver performance analysis.

Established in 2015, the company has a strong presence in India, where it serves around 10,000 customers across various industries, including transportation, logistics, construction, and mining. With the new funding, Loconav aims to expand its operations globally and become a leading provider of vehicle tracking and fleet management solutions.

9. Teletrac:-

In June 2020, Teletrac Navman, a global provider of GPS tracking solutions for commercial fleets, announced that it had secured a $50 million investment from Fortive Corporation, a diversified industrial technology company. The investment was made through Fortive’s Advanced Instrumentation & Solutions (AIS) segment, which focuses on providing solutions for the transportation and logistics industries.

With over 40,000 customers, Teletrac Navman [established in 1988], has been in the fleet management industry for over 30 years and has a strong presence in North America, Europe, Asia-Pacific, and Africa. Its solutions include GPS tracking, driver safety monitoring, and compliance management.

The investment from Fortive was seen as a validation of Teletrac Navman’s position as a leader in the fleet management industry. The funds were expected to be used to further develop and enhance its technology and services, as well as to expand its market reach. The investment also allowed Teletrac Navman to explore new opportunities for growth and innovation in the increasingly competitive fleet management market.


10. GPS Insight:-

GPS Insight, a leading provider of fleet management software for commercial and government fleets, announced on May 27, 2020, that it had raised $19 million in funding. The round was led by Bregal Sagemount, a New York-based private equity firm specializing in growth-oriented investments. The company was founded in 2004 by Robert Donat and has since grown to serve over 14,000 customers in North America. GPS Insight’s platform provides customers with real-time location and status data on their vehicles, enabling them to optimize routes, reduce fuel consumption, and improve safety.

The funding will enable GPS Insight to accelerate the development of its platform and expand its sales and marketing efforts. With the increased demand for fleet management solutions, GPS Insight aims to capitalize on the growing market opportunity by providing advanced technology solutions to its customers. The investment from Bregal Sagemount is a testament to the company’s growth potential and the value it provides to its customers.

11. FourKites:-

On October 28, 2020, FourKites, a Chicago-based real-time supply chain visibility platform, raised $100 million in a Series D funding round led by Thomas H. Lee Partners, a private equity firm. This funding round took the total amount raised by FourKites to $210.5 million.
Incepted in 2014, FourKites has been providing innovative solutions for supply chain visibility and logistics since 2014, and with this latest funding round, the company plans to further enhance its platform’s capabilities. The company’s cloud-based platform helps over 500 of its customers track and optimize shipments across various modes of transport, including air, ocean, and rail.

With the additional funding, FourKites plans to expand its global reach, accelerate product development, and invest in hiring new talent. FourKites aims to leverage the latest technologies such as machine learning and artificial intelligence to offer a seamless supply chain experience to its customers. This latest investment highlights the growing importance of real-time supply chain visibility and the potential of FourKites in the logistics industry.

Future of Fleet Management, Innovations & Challenges

The future of fleet management is both innovative and challenging. One of the biggest innovations impacting the industry is the adoption of electric vehicles. As companies begin to focus on reducing fuel consumption and making trips more fuel-efficient, electric vehicles will become increasingly important. However, this shift will also impact companies that have traditionally focused on optimizing fuel consumption in traditional vehicles.

Another challenge facing the industry is the use of telematics devices, such as GPS tracking. While these devices have been around for some time, they were built for one-way communication and 2G internet. As countries continue to move towards 4G and beyond, this technology will become increasingly outdated, posing challenges for those relying on it.

Fortunately, artificial intelligence (AI) offers potential solutions to these challenges. There are currently a number of AI solutions available that can help the industry. For example, AI can be used to optimize routes, manage maintenance schedules, and even predict breakdowns before they happen. Of the 10 companies listed previously, there are likely several that are already utilizing AI in their fleet management solutions. Overall, while there are certainly challenges ahead for the fleet management industry, there are also plenty of innovative solutions available to help overcome them.


Vehicle tracking technology has indeed revolutionized the transportation industry by offering real-time tracking solutions that optimize operations, reduce costs, and improve safety. This has made investing in a vehicle tracking company an increasingly popular strategy for many investors. However, this field also carries potential risks that need to be considered before investing. One of the risks is the increasing competition among vehicle tracking companies. As the industry becomes more crowded, companies may find it difficult to stand out from the crowd and differentiate themselves from their competitors.

Another risk is the evolving technology landscape, which could render existing technology obsolete in a short period of time. Companies that fail to keep up with the latest technological advancements risk being left behind. The regulatory environment also presents a potential risk for vehicle tracking companies. As the industry becomes more regulated, companies may face increased scrutiny, and failure to comply with regulations could result in significant penalties.

Despite these risks, vehicle tracking companies also offer significant benefits to investors. These companies have experienced significant growth in recent years, with many large enterprises utilizing their services. Additionally, the increasing demand for efficient and cost-effective solutions in the transportation industry means that vehicle tracking companies are well-positioned for significant growth in the coming years. Investors need to carefully consider the company’s financial performance, market position, growth prospects, and competitive landscape before investing in a vehicle tracking company. Conducting due diligence and investing wisely can help mitigate the potential risks and reap the benefits of this growing industry.

Overall, vehicle tracking technology has brought a major transformation in the transportation industry, and investing in this field can be a compelling opportunity for those who are willing to take calculated risks.